When is the Best Time to Buy a Sauna?

Buying a sauna is a meaningful investment in your health, relaxation, and overall lifestyle. 

While many assume winter is the best time to buy a sauna, the truth is that every season has its unique advantages—whether you're looking for seasonal sauna discounts, limited-time sauna promotions, or simply the right fit for your routine. 

This sauna buying guide will explore the optimal times throughout the year to make your purchase, helping you plan smart and enjoy your wellness upgrade year-round.

Quick Takeaways

🌞 Spring & Summer: Ideal for outdoor sauna installations and taking advantage of off-season discounts.

 

🍂 Fall: Great for preparing your home for the colder months and ensuring timely delivery.

❄️ Winter: Popular due to holiday sales, but be mindful of potential longer wait times.

🧖 Anytime: The best time is when you're ready to enhance your wellness routine.

Seasonal Guide to Buying a Sauna

🌸 Spring: Planning and Preparation

Spring is an excellent time to start planning your sauna purchase. With milder weather, it's easier to do installations, especially for outdoor units. A wide selection is available, allowing you to choose the perfect model for your specific needs.

Pros:

• Ample inventory and variety

• Ideal weather for outdoor installations

• Time to prepare before peak sauna season

Cons:

• Fewer promotional sales compared to winter

☀️ Summer: Off-Season Opportunities

Summer is typically considered the off-season for sauna purchases, which can work to your advantage. Retailers may offer discounts to boost sales during this period. Additionally, installing a sauna in summer ensures it's ready for use when colder weather arrives.

Pros:

• Potential off-season discounts

• Flexible installation scheduling

• Preparation for fall and winter use

• Perfect time to pair sauna use with cold plunges

Cons:

• Perceived lower usage due to vacations or warmer weather—though sauna use in summer can still be highly beneficial. Read this blog to learn more about why you should use a sauna during the summer season. 

🍂 Fall: Ready for the Cold

Fall is a popular time to purchase a sauna as people prepare for the colder months. Buying in early fall ensures your sauna is installed and ready for use during winter. However, demand starts to increase, so it's advisable to act promptly.

Pros:

• Timely preparation for winter

• Availability of new models

Cons:

• Increasing demand may lead to longer wait times

❄️ Winter: Peak Demand and Promotions

Winter is peak season for sauna use, and retailers often offer holiday promotions. However, high demand can result in longer delivery and installation times. If you choose to buy in winter, plan accordingly to accommodate potential delays.

Pros:

• Holiday sales and promotions

• Immediate use during cold months

Cons:

• Potential for longer wait times

Limited inventory due to high demand

Factors to Consider When Buying a Sauna

1. Type of Sauna

Indoor Saunas: 

Can be installed year-round and are ideal for consistent, climate-controlled use. Be sure to consider space, flooring, and proper ventilation for optimal results.

Outdoor Saunas:

 

Best installed in spring or summer to avoid weather-related delays. Ideal for those seeking a rustic escape or nature-inspired wellness routine.

Infrared Saunas:

Great for indoor use and year-round comfort. Operate at lower temperatures, making them efficient, space-saving, and perfect for warm-weather wellness.

2. Installation Timeline

Plan your purchase to align with your desired installation timeline. Ordering during off-peak seasons can result in quicker delivery and setup.

3. Budget and Promotions

Keep an eye out for seasonal promotions, especially during summer and winter sales events. Setting a budget in advance helps narrow down options and take advantage of deals.

4. Usage Goals

Determine how you plan to use your sauna—whether for relaxation, health benefits, or social gatherings—to choose the right size and features that suit your needs.

Year-Round Benefits of Sauna Use

Regardless of when you purchase, incorporating sauna sessions into your routine offers numerous health benefits.

• Detoxification: Sweating helps eliminate toxins from the body.

  
  

• Improved Circulation: Heat exposure enhances blood flow.

  
  

• Stress Relief: Regular use promotes relaxation and mental well-being.

  
  

• Muscle Recovery: Ideal for soothing sore muscles post-exercise.

Studies have shown that regular sauna use can contribute to cardiovascular health and overall longevity.

Signs It’s the Right Time for You to Buy a Sauna

While seasonal sauna discounts and sales are great, sometimes the best time to buy a sauna is when your lifestyle calls for it. Here are a few personal indicators that it might be time to make the leap:

You’ve Set Wellness Goals If you're prioritizing health, stress relief, or recovery, a sauna can support your goals with detoxification, muscle relaxation, and improved circulation.

You’re Starting a Renovation Project Planning a home remodel or backyard upgrade? It’s the perfect opportunity to integrate a sauna while construction is already in progress—especially if you’re looking at indoor or outdoor installations.

You’re Inspired by a “New Year, New You” Reset Wellness resolutions often begin in January. Sauna promotions around the New Year, including bundles or wellness kits, make it a great time to buy.

You Want to Take Advantage of a Seasonal Deal From end-of-summer clearance events to holiday sales (Black Friday, Cyber Monday, Christmas), you can find sauna buying deals almost every season.  However, you don’t have to wait—we often have sales throughout the year. Just give us a call at My Sauna World and we’ll help you find the best pricing available, any time of year. 

You’re Eyeing Special Occasion Sales Watch for Mother’s Day, Father’s Day, or Memorial Day promotions—these often include exclusive bundles or limited-time offers.

Not Sure Where to Start? Try These 3 Bestselling Saunas

Almost Heaven Grayson 4-Person Indoor Sauna

A spacious and stylish indoor sauna, the Grayson features two full-length benches for multi-level seating. The upper bench delivers intense heat—up to 195ºF—while the lower bench offers a gentler warmth. Its design includes tempered glass windows and doors, ball-and-socket lumber, and stainless steel hardware, creating a robust and visually appealing wellness retreat.

✅ Seats 4 people

✅ Tempered glass windows and door

✅ Ball-and-socket lumber construction

✅ Stainless steel hardware

✅ Harvia 8kW electric heater with optional hybrid upgrade

✅ Ideal for detoxification, relaxation, and improved circulation

Explore more in our Sauna Collection.

Golden Designs Dynamic Heming Elite 2 Person Ultra Low EMF Far Infrared Sauna

The Heming Elite is a premium infrared sauna designed for regular, intensive use in home or gym environments. It features advanced, low-EMF infrared technology for safe, deep heat therapy, aiding in detoxification, improved circulation, and stress relief. The sauna's design includes a tempered glass door, an interior chromotherapy lighting system, and is constructed from environmentally-friendly Canadian Hemlock wood planks

✅ Seats 2 people

✅ Ultra-low EMF infrared heating technology

✅ Canadian Hemlock wood construction

✅ Interior chromotherapy lighting system

✅ Tempered glass door

✅ Easy installation in various indoor spaces

Browse our Infrared Sauna Collection.

Final Thoughts

The best time to buy a sauna ultimately depends on your personal needs, installation plans, and budget considerations. By understanding the advantages of each season, you can make an informed decision that aligns with your wellness goals.

Remember, investing in a sauna is a step toward enhancing your health and quality of life, no matter when you choose to make the purchase.